The operational partner for Retail Media

We don't sell strategies.
We deliver files.

We turn briefs, masters and existing materials into assets ready for every retail format — flyers, digital signage, banners, audio, motion — on time, with no technical errors.

Your brief has already passed through three departments.
We hadn't even started yet.

Every asset carries a hidden cost nobody wants to calculate. We did.

–85% active time per asset
0 emails to write
<24h from brief to final file

We didn't invent speed. We removed every step that wasn't needed: the briefing emails, the waiting between departments, the reworks for technical details we could have avoided upfront. What's left is production.

The problem

Do you recognize yourself in at least
three of these situations?

Anyone who works in Retail Media knows: strategy isn't the problem. It's everything that happens afterwards.

01
The brief always arrives at the last minute
The media plan has been ready for weeks. The operational brief arrives three days before launch. The launch was yesterday.
"Urgent" has become the default, not the exception.
02
Nobody knows who's waiting for what
Trade waits for marketing. Marketing waits for the agency. The agency waits for the specs. The retailer waits for everyone.
And the deadline waits for no one.
03
Every retailer has its own rules
Five retailers, forty formats, different specs for each. And they change — often without warning, always at the wrong moment.
The file was correct. Three weeks ago.
04
The materials are never all there
The master is approved but the retail formats are missing. The ones that exist can't be adapted. The ones that can are the wrong version.
Back to square one. Again.
05
The rework never ends
Approved, revised, re-approved, revised again. The file is on version eleven. The launch has slipped by four days.
"Final edit" is a promise no one keeps.
06
The assets are never findable
SharePoint, WeTransfer, email, the hard drive of someone who no longer works here. The approved version is always in the wrong place.
"I'll resend it as soon as I find it."
Services

Everything you need
to go live on retail.

Five production areas, one integrated platform. One brief, endless adaptations.

Factory Mode
One brief.
We do the rest.
A single point of contact for every format, every retailer, every market. From brief to delivery — with nothing to coordinate.
End-to-end flow management
Multi-retailer and multilingual versioning
Delivery organized by platform
Integrated platform
easyArtwork — from request
to delivery without a single email.
A guided form. One minute to fill in. Retailer, format, SKU, deadline: all already in the system — no chasing, no scattered versions.
Specs database
Up-to-date retailer specs, always in the system. No technical errors.
Preloaded templates
Ready-made layouts per retailer. They adapt — they're not rebuilt from scratch.
Tracked approvals
Trade, marketing and agency aligned — every step logged.
How we work

Start with one project.
Then you decide how far to go.

Three packs with a set volume of assets included, to activate whenever you need — one retailer at a time, one format at a time. Every job is delivered on a guaranteed timeline from the brief. The pack doesn't expire until you use it.

01 — What we produce
Activation
Pack 1
To get started
  • Up to 10 grocery flyer adaptations
  • Banners for 1 Tier A retailer + 1 Tier B
  • DEM graphics (1 layout)
  • Technical quality check and delivery
Request a quote →
Full Channel
All at once
Extended volume — all formats
  • Everything in Pack 2
  • Digital signage video ≤10 sec
  • Promotional motion graphics
  • Technical quality check and delivery
Request a quote →
02 — How to buy it
01
Campaign Pack
You have a defined campaign, a clear scope, no ongoing commitment. The fastest way to work together.
Typical format
Pack 1 or Pack 2
02
Credit Wallet
You produce continuously or across several parallel campaigns. Prepaid credits, scalable across any format, with no quote for every brief.
Typical format
Scalable across any Pack
03
Annual Partner
High volumes, all year round. Operational priority, a dedicated account, predictable spend.
Typical format
Full Channel or multiple Pack 2
Not sure where to start?
Answer 5 questions.
We'll tell you which pack is right.
Retailers, formats, frequency, urgency — one minute and you have a proposal.
About us

We're not a startup.
We're a factory that works.

RETAILMEDIAFACTORY was born out of Swing Communication — a communications agency with over 20 years of experience producing trade materials for the leading FMCG multinationals in Italy and across Europe.

We didn't discover Retail Media. We've been doing it since before it had that name. The channels have changed — digital signage, RMN banners, retailer ecommerce platforms. The work has stayed the same: turning materials into assets that perform at the point of sale, physical or digital.

20+
years of trade production for FMCG multinationals
5k+
layouts produced every year across all retail formats
12+
active multinationals — Nestlé, AbInBev, Campari and more
6
European countries where we currently operate
The market context
Strategy, space, planning. And then?
Retail Media
Network
Sells the space
Media
Agency
Plans the budgets
Specialist
Agency
Manages the strategy
Content
Partner
Produces the content
RMF ★
Why RMF
Dedicated team
A team focused exclusively on retail production. Not shared with other projects. When your brief arrives, someone was already waiting for it.
Proven process
From brief to delivery, every step is tracked. We know where time gets lost and where errors creep in. The process was built around those critical points.
easyArtwork
Retailer specs database, preloaded templates, briefs and approvals in one place. Trade, marketing and agency aligned — without endless emails.
In good company

We produce retail content for brands you know.

By the numbers

We don't tell stories.
We show the numbers.

Aggregated data on our production. The clients are anonymous — the results aren't.

5,000+
layouts produced every year for FMCG brands in Italy and Europe
12h
average delivery time for a retail artwork from a complete brief
1,000+
artworks in a year for a single brand
Let's talk

You have the space.
You have the brief.
All that's missing are the right materials.

If you've read this far, you're probably already considering it. Answer 5 questions — we'll tell you which pack is right and what your project costs.